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Business Systems Research Journal
Volume 12 (2021): Issue 2 (December 2021)
Open Access
Do-it-yourself Marketing and Digital Marketing Adoption: Evidence from a Developing Country
Adelina Emini
Adelina Emini
Faculty of Economics, University of Prishtina
Kosovo
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Emini, Adelina
and
Safet Merovci
Safet Merovci
Faculty of Economics, University of Prishtina
Kosovo
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Merovci, Safet
Apr 10, 2022
Business Systems Research Journal
Volume 12 (2021): Issue 2 (December 2021)
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Published Online:
Apr 10, 2022
Page range:
1 - 16
Received:
Jul 28, 2021
Accepted:
Oct 09, 2021
DOI:
https://doi.org/10.2478/bsrj-2021-0016
Keywords
DIY
,
do-it-yourself
,
digital marketing
,
impact
,
SMEs
© 2021 Adelina Emini et al., published by Sciendo
This work is licensed under the Creative Commons Attribution 4.0 International License.
