<abstract xmlns="http://www.w3.org/1999/xhtml">

<bold>Background:</bold> In the new technology context, the publishing industry cannot continue to maintain its business operations and to develop relying solely on traditional product offerings, such as books, magazines, and newspapers. There needs to be an expansion into innovative products, such as e-books, micro-publishing, and websites.
<bold>Objectives:</bold> The paper addresses the factors influencing financial reports of Vietnamese publishing firms using two methodological approaches, namely the Grey first-order one variables (GM,1,1) model in the Grey theory and the Malmquist model in the data envelopment analysis (DEA).
<bold>Methods/Approach:</bold> The GM(1,1) model predicts the future period of 2020–2023 based on the historical time series analysis. The Malmquist model presents catch-up, frontier-shift, and Malmquist Productivity Index (MPI) in whole terms.
<bold>Results:</bold> The analysis provides an overview of the publishing industry in Vietnam. The final empirical results show that twelve companies reached a production efficiency higher than 1 and fourteen companies are expected to attain a productivity score higher than 1.
<bold>Conclusions:</bold> Only a few firms do not need to change significantly; however, the remaining firms must re-evaluate their current operations.
</abstract>

Background: In the new technology context, the publishing industry cannot continue to maintain its business operations and to develop relying solely on traditional product offerings, such as books, magazines, and newspapers. There needs to be an expansion into innovative products, such as e-books, micro-publishing, and websites.
Objectives: The paper addresses the factors influencing financial reports of Vietnamese publishing firms using two methodological approaches, namely the Grey first-order one variables (GM,1,1) model in the Grey theory and the Malmquist model in the data envelopment analysis (DEA).
Methods/Approach: The GM(1,1) model predicts the future period of 2020–2023 based on the historical time series analysis. The Malmquist model presents catch-up, frontier-shift, and Malmquist Productivity Index (MPI) in whole terms.
Results: The analysis provides an overview of the publishing industry in Vietnam. The final empirical results show that twelve companies reached a production efficiency higher than 1 and fourteen companies are expected to attain a productivity score higher than 1.
Conclusions: Only a few firms do not need to change significantly; however, the remaining firms must re-evaluate their current operations.

Performance Measurement of Vietnamese Publishing Firms by the Integration of the GM (1,1) Model and the Malmquist Model

Business Systems Research Journal

This work is licensed under the Creative Commons Attribution 4.0 International License.

Background: In the new technology context, the publishing industry cannot continue to maintain its business operations and to develop relying solely on...

Performance Measurement of Vietnamese Publishing Firms by the Integration of the GM (1,1) Model and the Malmquist Model

Published Online: Jun 04, 2021

Page range: 17 - 33

Received: Nov 15, 2020

Accepted: Mar 21, 2021

DOI: https://doi.org/10.2478/bsrj-2021-0002

Keywords
Vietnamese publishing firms, GM(1,1) model, Malmquist model, production efficiency

© 2021 Xuan-Huynh Nguyen et al., published by Sciendo

This work is licensed under the Creative Commons Attribution 4.0 International License.

Performance Measurement of Vietnamese Publishing Firms by the Integration of the GM (1,1) Model and the Malmquist Model

Published Online: Jun 04, 2021

Page range: 17 - 33

Received: Nov 15, 2020

Accepted: Mar 21, 2021

DOI: https://doi.org/10.2478/bsrj-2021-0002

KeywordsVietnamese publishing firms, GM(1,1) model, Malmquist model, production efficiency

© 2021 Xuan-Huynh Nguyen et al., published by Sciendo

This work is licensed under the Creative Commons Attribution 4.0 International License.

Keywords
Vietnamese publishing firms, GM(1,1) model, Malmquist model, production efficiency