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Is there a Link between Sustainability, Perception and Buying Decision at the Point of Sale?

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Dec 03, 2020

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Lamberz, Julia
Osnabrück University of Applied Sciences, Faculty of Management, Culture and TechnologyGermany
Litfin, Thorsten
Osnabrück University of Applied Sciences, Faculty of Management, Culture and TechnologyGermany
Teckert, Özlem
Osnabrück University of Applied Sciences, Faculty of Management, Culture and TechnologyGermany
Meeh-Bunse, Gunther
Osnabrück University of Applied Sciences, Faculty of Management, Culture and TechnologyGermany