Benefits and Barriers of a Social Marketing Campaign Based on the Example of the Child Helpline

Published Online: Mar 07, 2019

Page range: 144 - 156

DOI: https://doi.org/10.2478/bsmr-2018-0008

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© 2018 Tiina Hiob et al., published by Sciendo

This work is licensed under the Creative Commons Attribution-NonCommercial-NoDerivatives 3.0 License.