<abstract xmlns="http://www.w3.org/1999/xhtml"><p> This paper outlines the importance of the studies of EU external perceptions in the Asia-Pacific region in the times of global multipolar redesign and an ongoing eurozone sovereign debt crisis. It links understanding of the concepts of EU external images and EU international ‘branding’ to the conduct of the EU’s foreign policy. The paper also details the methodology of the transnational comparative research project ‘The EU in the Eyes of Asia Pacific’ which informs all contributions to this Issue. The paper then presents those contributions which explore EU external perceptions in nine Asia-Pacific locations, members of the Asia-Europe Meeting (ASEM) process: China, Japan, South Korea, India, Singapore, Thailand, Australia, New Zealand, and Russia.</p></abstract>

This paper outlines the importance of the studies of EU external perceptions in the Asia-Pacific region in the times of global multipolar redesign and an ongoing eurozone sovereign debt crisis. It links understanding of the concepts of EU external images and EU international ‘branding’ to the conduct of the EU’s foreign policy. The paper also details the methodology of the transnational comparative research project ‘The EU in the Eyes of Asia Pacific’ which informs all contributions to this Issue. The paper then presents those contributions which explore EU external perceptions in nine Asia-Pacific locations, members of the Asia-Europe Meeting (ASEM) process: China, Japan, South Korea, India, Singapore, Thailand, Australia, New Zealand, and Russia.

Seeing the EU from Outside its Borders: Changing Images of Europe

National Centre for Research on Europe, University of Canterbury Kirkwood Village KD04, Christchurch, New Zealand

TalTech Journal of European Studies

{"article-title":"Seeing the EU from Outside its Borders: Changing Images of Europe"}

This paper outlines the importance of the studies of EU external perceptions in the Asia-Pacific region in the times of global multipolar redesign and an...

Seeing the EU from Outside its Borders: Changing Images of Europe

Published Online: Dec 31, 2013

Page range: 3 - 12

DOI: https://doi.org/10.2478/bjes-2013-0018

This content is open access.