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Acta Universitatis Sapientiae, Social Analysis
Volume 13 (2023): Issue 1 (October 2023)
Open Access
Influencer Agencies: The Institutionalization of the Digital Attention Economy
Ádám Guld
Ádám Guld
University of Pécs
Hungary
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Guld, Ádám
Oct 30, 2023
Acta Universitatis Sapientiae, Social Analysis
Volume 13 (2023): Issue 1 (October 2023)
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Published Online:
Oct 30, 2023
Page range:
142 - 157
DOI:
https://doi.org/10.2478/aussoc-2023-0010
Keywords
digital attention economy
,
influencer marketing
,
influencer agencies
© 2023 Ádám Guld, published by Sciendo
This work is licensed under the Creative Commons Attribution-NonCommercial-NoDerivatives 4.0 International License.
