About this article
Published Online: Jul 16, 2020
Page range: 112 - 127
Received: Aug 16, 2019
DOI: https://doi.org/10.2478/ausm-2020-0007
Keywords
© 2020 Amauri Gutierrez, published by Sciendo
This work is licensed under the Creative Commons Attribution-NonCommercial-NoDerivatives 4.0 License.
Gutierrez, Amauri
Commercial Strategy, Private Clients and Marketing, Deutsche Bank Paseo de Castellana 18Madrid, Spain