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Acta Universitatis Sapientiae, European and Regional Studies
Volume 20 (2021): Issue 1 (December 2021)
Open Access
Vision and Market Segmentation in Urban Strategy through Marketing Approach: A Case Study of Sumy City
Anastasiia Yezhova
Anastasiia Yezhova
PhD student, National University of Public Service, Doctoral School of Public Administration Sciences
Budapest, Hungary
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Yezhova, Anastasiia
Feb 02, 2022
Acta Universitatis Sapientiae, European and Regional Studies
Volume 20 (2021): Issue 1 (December 2021)
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Published Online:
Feb 02, 2022
Page range:
48 - 62
DOI:
https://doi.org/10.2478/auseur-2021-0011
Keywords
urban strategy
,
city marketing
,
vision
,
market segmentation
,
target audience
© 2021 Anastasiia Yezhova, published by Sciendo
This work is licensed under the Creative Commons Attribution-NonCommercial-NoDerivatives 4.0 International License.
