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Acta Universitatis Sapientiae, European and Regional Studies
Volume 18 (2020): Issue 1 (December 2020)
Open Access
‘Land of Creation’: The Position, Brand Owners, and Contributors for Israel's Branding
Árpád Ferenc Papp-Váry
Árpád Ferenc Papp-Váry
Budapest Metropolitan University, Faculty of Business, Communication and Tourism
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Papp-Váry, Árpád Ferenc
and
Szabolcs Szolnoki
Szabolcs Szolnoki
University of Pécs, Embassy of Hungary in Tel Aviv
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Szolnoki, Szabolcs
Feb 01, 2020
Acta Universitatis Sapientiae, European and Regional Studies
Volume 18 (2020): Issue 1 (December 2020)
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Published Online:
Feb 01, 2020
Page range:
29 - 45
DOI:
https://doi.org/10.2478/auseur-2020-0009
Keywords
country branding
,
tourism destination marketing
,
Israel
,
start-up
,
innovation
© 2020 Árpád Ferenc Papp-Váry et al., published by Sciendo
This work is licensed under the Creative Commons Attribution-NonCommercial-NoDerivatives 4.0 International License.
