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SAFE: The New-Age Service Marketing Mix for the New-Age Internet-Based Services

Tapish Panwar

Tapish Panwar

Chetana’s RK Institute of Management and Research
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Panwar, Tapish
 and 
Kalim Khan

Kalim Khan

Chetana’s RK Institute of Management and Research
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Khan, Kalim
  
Oct 13, 2022
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Published Online: Oct 13, 2022
Page range: 106 - 132
DOI: https://doi.org/10.2478/auseb-2022-0007
Keywords
© 2022 Tapish Panwar, et al., published by Sciendo
This work is licensed under the Creative Commons Attribution-NonCommercial-NoDerivatives 4.0 International License.
Panwar, Tapish
Chetana’s RK Institute of Management and Research
Khan, Kalim
Chetana’s RK Institute of Management and Research
Language:
English
Publication timeframe:
1 times per year
Journal Subjects:
Business and Economics, Political Economics, Economic Theory, Systems and Structures
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