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Acta Universitatis Sapientiae, Communicatio
Volume 6 (2019): Issue 1 (December 2019)
Open Access
The Possible Ways of Country Brand Communication and Their Classification Based on the POE Model
Árpád Papp-Váry
Árpád Papp-Váry
and
Máté Farkas
Máté Farkas
| Feb 07, 2020
Acta Universitatis Sapientiae, Communicatio
Volume 6 (2019): Issue 1 (December 2019)
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Published Online:
Feb 07, 2020
Page range:
19 - 40
DOI:
https://doi.org/10.2478/auscom-2019-0002
Keywords
country branding
,
country image
,
marketing communications
,
POE model
© 2019 Árpád Papp-Váry et al., published by Sciendo
This work is licensed under the Creative Commons Attribution-NonCommercial-NoDerivatives 3.0 License.
Árpád Papp-Váry
Budapest Metropolitan University,
Hungary
Máté Farkas
Hungary