<abstract xmlns="http://www.w3.org/1999/xhtml">

<p>This study uses eye-movement technology to validate the need for online comments to be introduced into the internet rental model and to investigate the factors influencing tenants’ behaviours in the processing of information and decision-making. It has been found that the online review system could significantly increase the rate of house-viewing decisions. Tenants’ decisions were more affected by subjective comments, which were mainly affected byregression behaviours. Gender factors have an impact on information processing, but not on decision-making. The housing type factor does not affect information processing but has a significant effect on decision-making behaviour.</p>
</abstract>

This study uses eye-movement technology to validate the need for online comments to be introduced into the internet rental model and to investigate the factors influencing tenants’ behaviours in the processing of information and decision-making. It has been found that the online review system could significantly increase the rate of house-viewing decisions. Tenants’ decisions were more affected by subjective comments, which were mainly affected byregression behaviours. Gender factors have an impact on information processing, but not on decision-making. The housing type factor does not affect information processing but has a significant effect on decision-making behaviour.

Research on behavioural differences in the processing of tenant listing information: An eye-movement experiment

Applied Mathematics and Nonlinear Sciences

This work is licensed under the Creative Commons Attribution 4.0 International License.

This study uses eye-movement technology to validate the need for online comments to be introduced into the internet rental model and to investigate the factors...

Research on behavioural differences in the processing of tenant listing information: An eye-movement experiment

Published Online: May 25, 2022

Page range: 2133 - 2146

Received: Aug 31, 2021

Accepted: Nov 27, 2021

DOI: https://doi.org/10.2478/amns.2021.2.00130

Keywords
internet rental, online comments, cognition, decision, eye-tracking

© 2023 Jie Sun et al., published by Sciendo

This work is licensed under the Creative Commons Attribution 4.0 International License.

Research on behavioural differences in the processing of tenant listing information: An eye-movement experiment

Published Online: May 25, 2022

Page range: 2133 - 2146

Received: Aug 31, 2021

Accepted: Nov 27, 2021

DOI: https://doi.org/10.2478/amns.2021.2.00130

Keywordsinternet rental, online comments, cognition, decision, eye-tracking

© 2023 Jie Sun et al., published by Sciendo

This work is licensed under the Creative Commons Attribution 4.0 International License.

Keywords
internet rental, online comments, cognition, decision, eye-tracking