| Vladimirova et al. |
Social media influence on sustainable fashion |
Systematic literature review of 92 studies |
Brands dominate sustainable fashion discussions on social media; activism is less explored. |
Investigate non-brand sustainability discourse on social media. |
| Uddin et al. |
Sustainable plastic alternatives in textiles |
Review of traditional and biodegradable plastics |
PHAs offer a renewable and biodegradable solution for textiles. |
Develop scalable production methods for PHAs. |
| Ferrero-Regis et al. |
Wool marketing and sustainability narrative |
Mixed-method analysis of Instagram content |
Wool is marketed as a natural, sustainable fiber through emotional imagery. |
Assess consumer perception of wool's sustainability narrative. |
| Arachchi et al. |
Consumer adoption of intelligent clothing |
Quantitative survey (Smart PLS-SEM) |
Perceived ease of use, usefulness, and enjoyment drive AI clothing adoption. |
Explore consumer adoption across different demographics. |
| Simian et al. |
AI and deep learning in fashion |
Experiments with GAN models in digital fashion |
AI optimizes supply chains and design, but GANs have limitations. |
Improve generative models for fashion design. |
| Sönnichsen |
Circular economy in textile industry |
Case study (Schijvens fashion company) |
Circular economy strategies can drive sustainability beyond reductionist approaches. |
Investigate large-scale circular economy adoption. |
| Cross et al. |
VR/AR in slow-fashion brand marketing |
Consumer survey on immersive content |
Immersive tech creates new brand associations but doesn't strongly drive purchases. |
Optimize VR/AR experiences for higher consumer engagement. |
| Zhang et al. |
Gen-Z engagement in sustainable fashion |
Cluster analysis of 292 consumers |
Eco-conscious consumers value quality, second-hand fashion, and sustainability. |
Study long-term behavior of sustainable fashion consumers. |
| Lee et al. |
Social media education in fashion marketing |
Experiential learning project |
Influencer-based learning enhances student understanding of fashion marketing. |
Expand experiential learning to other digital marketing strategies. |
| Sinha et al. |
Consumer behavior and sustainable fashion |
Systematic literature review |
Consumer awareness is key to sustainable fashion adoption; five strategies proposed. |
Implement and test proposed strategies in real-world settings. |
