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Research on the design and application of mathematically driven cost-volume-profit analysis tools in logistics enterprises

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Feb 27, 2025

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Introduction

Under the background of digital economy globalization, logistics enterprises need to seek management mode innovation, improve efficiency and reduce costs, and develop new business models and strategies to cope with market demand. The cost-volume-profit analysis tool in management accounting has a significant role in promoting the growth of logistics enterprises, helping enterprises to make more accurate cost control, profit forecast and business decision-making. Through cost-volume-profit analysis, logistics enterprises can clarify the cost structure, separate out fixed costs and variable costs, identify cost drivers and cost-saving opportunities, predict the volume of guaranteed business and pre-tax income at different levels of business volume, find out the sensitivity factors affecting profit changes, formulate scientific pricing strategies and business volume expansion plans, and strengthen internal management and control. Enterprises can use information technology and combine the cost-volume-profit analysis method to evaluate different decision-making schemes, make optimal decisions, and expand competitive advantages. The cost-volume- profit analysis tool builds a systematic management framework for logistics enterprises to help logistics enterprises better adapt to the development of the times and scientifically control business management activities.

A marine transportation group is a supply chain operator with container shipping as its main business. It provides customers with comprehensive logistics and transportation solutions through business network and transportation capacity. This paper selects the company as the representative of the research object, and uses the cost-volume-profit analysis method and model to help the company’s internal management and decision-making, formulate pricing strategies, enhance profitability and competitiveness, and promote its sustainable development.

Literature review
Management accounting tools and impact

Vărzaru, A.A. et al. pointed out that companies using more innovative management accounting tools have better performance and can manage sustainability more effectively through surveys [1]. Broccardo L, Mauro S.G. emphasize the participation of internal stakeholders, use management accounting tools to promote communication, explore opportunities for sustainable development, and point out key factors in the implementation process [2]. Through quantitative analysis techniques, Afifa M.A et al. use quantitative analysis techniques to reveal that technical factors and market competition have indirect effects on management performance through the medium of management accounting system [3]. Qin Xiaomei pointed out that PSI ( production, sales and inventory ) management is responsible for quantity planning in SCM ( supply chain management ), and accurate forecasting planning can improve manufacturing profitability [4].

The application of cost-volume-profit analysis method

Rentsen et al.pointed out that companies often use cost-volume-profit analysis to analyze the sales, prices and costs required for specific profits. They propose a multi-product break-even and profitability analysis based on sphere packing and linear programming to provide management with recommendations for selecting the best CVP parameters [5]. Al-dhubaibi A.A.S. believes that the user’s acceptance of the activity-based costing information system as a management accounting tool is enhanced by expanding the scope of use and the revenue report realized by the system users (departments) as a medium [6]. Sivashankari C.K et al.considered the break-even point and profit maximization, determined the optimal pricing and optimal batch of products, and used sensitivity analysis for numerical verification [7]. Aljasim L et al.explored the sensitivity analysis of the optimal solution of the multi-choice knapsack problem in the case of profit fluctuation of any project [8].

Logistics enterprise management and strategy

Taking logistics enterprises as an example, Xiaoyan Wang pointed out that after the implementation of the operation chain cost method, enterprises significantly reduced logistics costs and significantly increased revenue [9]. Zhao G proposed a logistics cost strategy based on factor weights in the context of Industry 4.0, accurately calculating weights and total costs, and making management more scientific and reasonable [10]. Zhu S et al.studied the logistics service cases of shipping enterprises, and constructed the evaluation index system and its hierarchical structure of shipping logistics service capability [11]. Wanqing Shao pointed out that global economic integration has promoted the development of logistics industry, and logistics has become an independent and important professional field. The port needs to optimize the information cost investment strategy based on the current situation [12]. Jia F et al. discussed the key technologies of cloud platform construction through the case of China‘s container export, provided support for the informatization of railway and waterway intermodal transportation [13].

To sum up, the innovative use of management accounting tools can improve company performance and sustainability. Cost-volume-profit analysis methods such as CVP and ABC are widely used in enterprise decision-making. The exploration of logistics enterprises in operation chain cost method, logistics cost management and information cost investment strategy provides a new path for optimizing cost structure and improving profitability, which lays a foundation for this study. However, there are few studies on the sensitivity of sales price, variable cost, fixed cost and pre-tax income of shipping logistics enterprises through cost-volume-profit tools and models, which need to be explored continuously.

The design and application of cost-volume-profit analysis tool
Identification and division of cost behavior

Management accounting divides costs according to cost behavior, variable costs change linearly with business volume, and fixed costs are constant within the relevant range. The total cost is the sum of the two. Identifying cost behavior is the basis of break-even, contribution margin and sensitivity analysis.

The cost of logistics enterprises is complex and diverse, covering all aspects of the entire logistics activities, including transportation costs, storage costs, handling costs, packaging costs, management costs, depreciation costs, inventory holding costs, capital costs and so on. The cost of a marine transportation group mainly comes from the container shipping business, including equipment and cargo transportation costs, voyage costs, ship costs, and other costs. The cost of equipment and cargo transportation accounts for about 50 % of the company’s total cost, including fixed costs such as depreciation and rent of containers, maintenance fees, and variable costs such as storage fees and loading and unloading fees at port terminals, which change with the increase and decrease of cargo volume. The voyage cost accounts for about 25 % of the company’s total cost, mainly including fuel costs, as well as ship-related wharf and canal costs. This part is the variable cost, which varies with the distance of navigation and the volume of transportation. The ship cost accounts for about 20 % of the total cost, mainly including the depreciation and leasing cost of the ship, which is the fixed cost. Other costs account for about 5 % of the total cost, including land logistics cost, information and network input, management personnel cost, etc. The cost behavior of these costs will vary according to the statistical caliber. In order to facilitate the analysis and statistics, this paper classifies the self-cost as fixed cost. According to the cost behavior, the total cost formula is as follows:

T C=T F C+T V C=T F C+V C U * Q \[T~C=T~F~C+T~V~C=T~F~C+V~C~U~*~Q\]

The total cost is TC, the total fixed cost is TFC, the total variable cost is TVC, the unit variable cost is VCU, and the business volume is Q. In a marine transportation group, the division of various cost items is shown in Table 1.

Cost project table of a marine transportation group from the perspective of cost behavior

TC TFC Fixed part of equipment and cargo transportation cost Depreciation and rent of containers, maintenance costs, etc.
Ship cost Depreciation and leasing costs of ships
Other cost Informatization and network input, management personnel costs, etc.
TVC Variations in equipment and freight transport costs Storage fees, loading and unloading fees of port terminals, etc.
Cost of voyage Fuel costs, etc.
Profit and loss critical point analysis and model design
Basic assumptions and formulas

Based on the principle of variable cost calculation, the cost-volume-profit analysis method uses mathematical models and chart forms to deeply reveal the quantitative research technology of the relationship between fixed cost, variable cost, business volume, price, income and pre-tax profit. It has the following assumptions: (1) Cost behavior hypothesis, that is, the total cost can be divided into fixed cost and variable cost, and the only cost driver of variable cost is business volume. (2) The relevant scope hypothesis, that is, within a certain period and a certain business volume, the fixed cost and unit variable cost remain unchanged, and the total variable cost changes proportionally with the business volume. (3) Linear relationship hypothesis, that is, within the relevant range, the total cost, variable cost and business volume is a linear relationship, income and unit price is a linear relationship. (4) The proportion of sales is invariant, that is, the proportion of sales of multiple products remains unchanged. In the cost-volume-profit analysis of a marine transportation group, the container shipping business is selected and the following assumptions are made: (1) Cost driver, container transportation volume as the only cost driver. (2) Relevant scope, analyze the relationship between the cost, business volume, and pre-tax income of a certain year. (3) Linear relationship. The fixed cost is expressed as y = a, the variable cost is expressed as y = bx, and the total cost is expressed as y = a + bx. (4) Analysis of the main business, that is, container shipping business, applicable to a single product cost-volume-profit analysis tool model.

The income formula before interest and tax is as follows : EBIT=TSRTVCTFC=Q×CMUTFC \[EBIT=TSR-TVC-TFC=Q\times CMU-TFC\]

Among them, EBIT = earnings before interest and tax ( earnings before interest and tax in CVP analysis is operating income ), TSR = total sales revenue ; TVC = total variable cost, including port terminal storage costs, handling costs, fuel costs, etc. ; TFC = total fixed costs, including container depreciation and rent, maintenance costs, ship depreciation and lease costs ; Q = container traffic volume ; CMU = unit marginal contribution.

Profit and loss critical point analysis method and model

Profit and loss critical point sales, total revenue is equal to the total cost of business volume, the corresponding sales revenue is the profit and loss critical point sales. At the break-even point, the pretax return is zero. At this time, the marginal contribution is equal to the total fixed cost, that is, Q × CMU=TFC, and Q is the sales volume at the break-even point. The formula is : BEQ=TFCCMU \[BEQ=\frac{TFC}{CMU}\]

The profit and loss critical point sales revenue formula is : BESR=TFCCM% \[BESR=\frac{TFC}{CM%}\]

Among them, BEQ is the critical point of profit and loss business volume ;BESR is the sales revenue at the critical point of profit and loss ; CM % is the marginal contribution rate.

According to the relevant information of the marine transportation group, the cost composition project table and the profit and loss critical point analysis table are created by EXCEL, as shown below.

The annual report cost of a marine transportation group constitutes a project unit/10,000 yuan

Cost items Aggregate amount Fixed cost Amount Variable cost Amount
Equipment and cargo transportation costs 6040192.96 Equipment cost ( container accumulated depreciation ) 1010225.20 Transportation costs ( storage fees, loading and unloading fees, etc. ) 5029967.76
Cost of voyage 3841999.85 Cost of voyage 3841999.85
Ship cost 3158826.10 Ship cost 3158826.10 Container transportation volume 23.55 million TEU
Other cost 1216085.96 Other cost 1216085.96
Grand total 14257104.87 TFC 5385137.26 TVC 8871967.61
Unit variable cost 3767.29
TC=TFC+TVC=TFC+VCU*Q=5385137.26+3767.29Q

After the EXCEL cell nesting formula, the critical point of profit and loss business volume (= B5/B16), the critical point of profit and loss income (= B5/B17), the safety margin business volume (=B4-B12), the safety margin rate (= B14/B4), the marginal contribution of unit product (=B7-B6) and the marginal contribution rate of unit product (=B16/B7) can be calculated. In Table 3, the critical point of profit and loss is 20.138 million TEU.At this time, the company’s container business is in a state of no profit and no loss. Let the cell C4 = B4, D4 = B10, E4 = B9, F4 = B11.At the same time, in the cell C5:C16, different levels of expected business volume are input according to the needs of the enterprise, and then the hypothesis analysis of the C4:F17 regional table is carried out by using the simulation operation, and the influence of the variable of different levels of business volume on the total cost, sales revenue and operating income is observed.

Analysis table of the critical point of profit and loss of container shipping business of a marine transport group

A B C D E F
1 A marine transportation group container shipping business profit and loss critical point analysis table
2 Unit: business volume/10,000 TEU , amount/10,000 yuan
3 Q TC TSR EBIT
4 Expected normal container traffic Q 2355.00 2355.00 14257105.21 15208590.00 951484.79
5 TFC 5385137.26 1000 9152427.26 6458000 -2694427.26
6 VC 3767.29 1200 9905885.26 7749600 -2156285.26
7 SP 6458.00 1400 10659343.26 9041200 -1618143.26
8 1600 11412801.26 10332800 -1080001.26
9 TSR 15208590.00 1800 12166259.26 11624400 -541859.26
10 TC 14257105.21 2000 12919717.26 12916000 -3717.26
11 EBIT 951484.79 2200 13673175.26 14207600 534424.74
12 BEQ 2001.38 2400 14426633.26 15499200 1072566.74
13 BESR 12924921.83 2600 15180091.26 16790800 1610708.74
14 Margin of safety 353.62 2800 15933549.26 18082400 2148850.74
15 Margin of safety ratio 15% 3000 16687007.26 19374000 2686992.74
16 CMU 2690.71 3200 17440465.26 20665600 3225134.74
17 CM% 42% 3400 18193923.26 21957200 3763276.74

Enterprise managers can also analyze the hypothesis of factor changes through Table 3, that is, the impact of changes in various factors on operating income, including the impact of fixed cost changes on operating income, the impact of unit variable costs on operating income, the impact of unit price changes on operating income, and the impact of simultaneous changes in multiple factors on operating income. Only need to change the B5, B6, B7 cell data, you can get the corresponding break-even point of business volume, break-even point of income, the safety margin of business volume and safety margin.

In order to make better use of the cost-volume-profit model and clearly show the fluctuation of the critical point of profit and loss and the size of the operating income interval, a dynamic cost-volume- profit analysis chart can be drawn based on table 3. As shown in Figure 1.

Figure 1.

Analysis chart of dynamic cost-volume-profit model

In Table 3, select the data area ( C4 : E17 ) that needs to generate a dynamic cost-volume-profit analysis chart, click insert the ‘ scatter plot ’ and add the trend line to generate the total cost line and the income line. The equation of the total cost line is y = a + bx = 5385137.26 + 3767.29x, of which the fixed cost is 53851.3726 million yuan and the unit variable cost is 37.6729 million yuan. The income equation is y = spx = 6458x, in which the unit price is 64.58 million yuan. The intersection of the two lines is the critical point of profit and loss. The volume of business is 20.0138 million TEU, and the corresponding income is 129249.2183 million yuan. Draw a capital preservation indicator line perpendicular to the horizontal axis. The right area of the intersection of the cost line and the income line is the profit area, and the left area is the loss area. In the cost-volume-profit analysis diagram, the form control is added to realize dynamic change. The step value of the form control can be set according to the needs of the enterprise. The step value here is set to 100, and the influence of changes in business volume, unit sales price and unit variable cost on the profit and loss critical point and profit zone is observed.

Under the condition that the fixed cost, unit variable cost and unit sales price remain constant, the break-even point is a certain point. If the business volume exceeds this balance point, the business volume growth will directly drive the profit increase ; conversely, if the business volume does not reach the break-even point, it will lead to losses. In the case of a fixed total cost, the position of the break-even point changes inversely with the change of unit price, as shown in Figure 2. For example, if the unit price is increased by the scroll bar of the form control to 65.58 million yuan, the slope of the sales income line in the dynamic cost-volume-profit analysis chart becomes larger, and the lower the intersection point of the upward offset and the cost line, that is, the lower the break-even point, from the original 20.0138 million TEU to 19.2967 million TEU, which means that the difficulty of capital preservation is reduced and the profit is increased. On the contrary, the higher the critical point of profit and loss, the higher the difficulty of capital preservation and the lower the profit.

Figure 2.

Model of the impact of unit price changes on the breakeven point

Under the condition that the unit price and the total fixed cost are fixed, the position of the profit and loss critical point changes in the same direction with the change of the unit variable cost, as shown in Figure 3. If the unit variable cost is increased to 38.67 million TEU through the scroll bar of the form control, the slope of the total cost line becomes larger in the dynamic cost-volume-profit analysis diagram, and the intersection point with the income line rises, that is, the profit and loss critical point rises, from the original 20.0138 million TEU to 20.784 million TEU, and the enterprise’s capital preservation difficulty increases and the profit decreases. On the contrary, the slope of the total cost line becomes smaller, the intersection with the income line decreases, the critical point of profit and loss decreases, the difficulty of guaranteeing the principal of the enterprise decreases, and the profit increases. Under the condition that the unit price and the unit variable cost are fixed, the position of the profit and loss critical point changes in the same direction with the change of the total fixed cost. If the fixed cost is higher, the total cost line is reflected in the dynamic cost-volume-profit analysis diagram. The overall upward translation, the higher the intersection point with the vertical axis, the higher the critical point of profit and loss, and the difficulty of the enterprise’s capital preservation ; on the contrary, the lower the critical point of profit and loss, the lower the difficulty of capital preservation. Because in the short term, the fixed cost of the enterprise remains unchanged, so only the fixed cost is analyzed theoretically, and the trend of change is not presented in the model.

Figure 3.

Model diagram of the influence of unit variable cost on the critical point of profit and loss

Analysis of achieving target operating income

The business volume under the critical point of profit and loss can only make up for the cost of the enterprise. Only when the enterprise exceeds the guaranteed amount can it have operating income, which is called the safety margin at this time. The safety margin indicates how much profit space there is after the business volume of the enterprise is guaranteed, or how much loss will occur when the existing business volume is reduced. Only the safety margin can form the profit or loss of the enterprise, that is:

(QBEQ)×CMU=EBIT \[(Q-BEQ)\times CMU=EBIT\]

In the formula, Q is the normal business volume, BEQ is the business volume at the break-even point, CMU is the unit marginal contribution, and EBIT is the earnings before interest and tax. As shown in Figure 1, the right side of the break-even point is the profit area, and the business volume exceeding the break-even point is called the safety margin, and the corresponding income is the safety margin. In the dynamic cost-volume-profit analysis chart, the safety margin changes with the change of the critical point of profit and loss, and the operating income also increases and decreases.

The target pre-tax income of the enterprise is the target operating income, which can be the self-determined profit target of the enterprise, or it can be a relatively extreme situation, such as achieving capital preservation or controlling the loss margin. The cost-volume-profit analysis needs to combine the business income planning of the enterprise to analyze the business volume level that the enterprise needs to achieve the target operating income. According to the formula for calculating the pre-tax income of interest rate, the business volume to achieve the guaranteed target profit is : Q=TFC+EBITCMU \[Q=\frac{TFC+EBIT}{CMU}\]

Among them, Q is the target business volume to achieve operating income, TFC is the total fixed cost, EBIT is the earnings before interest and tax ( operating income ), and CMU is the unit marginal contribution. Using the cost-volume-profit analysis model created above, we can achieve the change requirements of various factors affecting operating income in order to achieve a certain level of operating income, and only need to call EXCEL’s univariate solution tool to carry out the hypothesis analysis of the result change. For example, in the single variable solving tool, the target cell is operating income, the target value is 3 million yuan, and the variable cell is business volume. As shown in Image 4 below, 31.1633 million TEU can be obtained, indicating that in order to achieve 3 million yuan operating income, the business volume should reach 31.1633 million TEU. Similarly, the variable cells in the univariate solving tool can be replaced by unit variable cost, fixed cost or unit price respectively, and the operating income of 3 million yuan can be achieved. The unit variable cost is 28.9743 million yuan, or the fixed cost is 33366.2205 million yuan, or the unit price is 73.2786 million yuan. Through the cost-volume-profit model, it is helpful for enterprise managers to predict the operating income more intuitively and conveniently.

Figure 4.

Analysis of the result change hypothesis of achieving the target operating income

Sensitivity analysis in CVP analysis

Sensitivity analysis is an important part of cost-volume-profit analysis. It analyzes the impact of individual factor changes on operating income, including critical values and sensitivity coefficients, to help managers understand risks, predict profits and adjust decisions. Business volume, price, variable cost and fixed cost all affect earnings before interest and tax, and negative changes to a certain extent will lead to losses. Sensitivity analysis aims to determine the critical value of these factors causing qualitative change. The critical value of each factor and the calculation results when the operating income is zero are derived from the cost-volume-profit formula as shown in table 4.

Critical value table of related factors change

Computing formula Critical value calculation results Current value of enterprise
Qmin=TFC/CMU 20.0138 million TEU 23.55 million TEU
SPmin=TFC/Q+VC 60.5397 million yuan 64.58 million yuan
VCmax=SP-TFC/Q 41.7132 million yuan 37.6729 million yuan
TFCmax=Q×CMU 63366.2205million yuan 53851.3726 million yuan

Through calculation, it can be seen that given other factors, the minimum allowable value of enterprise business volume (ie, the critical point of profit and loss business volume ) is 20.0138 million TEU, lower than it, loss, higher than it, profit. Given other factors, the unit price cannot be lower than the minimum allowable value of 60.5397 million yuan, and the current price reduction cannot exceed 6.26 %. Given other factors, the maximum allowable value of unit variable cost is 41.7132 million yuan, and the current increase in unit variable cost cannot exceed 10.72 %. Given other factors, the maximum allowable value of fixed costs is 63366.2205million yuan, and the current increase in fixed costs cannot exceed 17.67 %. Through sensitivity analysis, the determination of the critical value of each factor affecting operating income can reflect the profit rise and fall space, evaluate operating risks, guide cost management, and assist long-term planning.

The other aspect of sensitivity analysis is the sensitivity coefficient of the influence of relevant factors on operating income, that is, the percentage change of target value / the percentage change of factor value. The target value is operating income, and the factor values are business volume, unit price, unit variable cost and fixed cost. The sensitivity coefficient is used to reveal the degree of influence of various factors affecting the realization of the target operating income of the enterprise, and to guide the decision-makers to pay attention to which factors are more sensitive to the change of operating income, so as to distinguish the primary and secondary, grasp the key points, rationally plan the target operating income and ensure the realization of the target operating income. According to the data of table 3, the cost-volume-profit model is created in EXCEL, and the sensitive coefficient values of each factor in this year can be calculated, as shown in table 5 below.

Sensitivity coefficient of the influence of relevant factors on operating income

Factor Formula Sensitive coefficient value
Sensitive coefficient of unit price TSR/EBIT 15.98
Sensitivity coefficient of business volume (Q*CMU)/EBIT 6.66
Sensitivity coefficient of unit variable cost (Q*VC)/EBIT -9.32
Sensitive coefficient of fixed cost TFC/EBIT -5.66

If the calculation result of the sensitivity coefficient is positive, it shows that the factor has the same increase or decrease relationship with the operating income. If it is negative, it shows that the factor has a reverse increase or decrease relationship with the operating income. The greater the absolute value of the sensitivity coefficient, the greater the impact of this factor on operating income, that is, the more sensitive the operating income is to it. It can be seen from Table 5 that among the factors affecting operating income, the absolute value of the sensitivity coefficient is in the order of unit price > variable cost > business volume > fixed cost. Therefore, increasing price is the most effective means to obtain operating income, and falling price is the biggest risk of operating income. The ranking of sensitivity coefficients is not immutable. If the specific conditions change, the ranking may also change. When there are different combinations of unit price, business volume, unit variable cost and fixed cost, the influence degree of each factor on operating income is different. Enterprises should use sensitivity analysis principle and model to analyze specific problems in decision-making, and take different measures to predict and improve profits.

In the sensitivity coefficient, the sensitivity coefficient of business volume to operating income represents the change range of operating income caused by each change of one unit of business volume, that is, the total marginal contribution / operating income. According to the calculation formula of cost-volume-profit, the total marginal contribution is equal to fixed cost plus operating income. Therefore, the formula of business volume sensitivity coefficient can also be 1 + fixed cost / operating income, which means that for each unit of business volume change, the change of operating income will exceed one unit. The fixed cost will lead to the increase or decrease of business volume, which will drive the increase or decrease of operating income more greatly, and produce the operating leverage effect. The higher the fixed cost of the enterprise, the greater the potential business risk. However, this risk is hidden. Under the premise that the fixed cost remains relatively stable, the increase in business volume will reduce the operating leverage coefficient and reduce the operating risk. This has important implications for the decision-making of enterprise capacity arrangement and determination of economies of scale.

Implications and conclusions
Regularly evaluate and adjust pricing strategies to maintain market competitiveness

From the sensitivity analysis, it can be seen that the impact of various factors on operating income is different and has priority. The change of unit price has the greatest impact on the target operating income of the enterprise, that is, the target operating income has a low tolerance to unit price change. On the premise of in-depth analysis of the market situation, fully understanding the pricing strategy of competitors and the relationship between market supply and demand, the enterprise formulates a competitive dynamic pricing strategy. When the capacity is tight, it can appropriately increase the price and provide high value-added services, such as priority shipping, increasing express delivery, etc. A small increase in price can lead to a significant increase in operating income ; at the same time, if the price is lowered, it will also cause a sharp decline in operating income, so the price reduction should be cautious. For ocean shipping companies, they should always pay attention to market risks and potential cost changes, such as fuel price fluctuations, exchange rate changes, etc., and should also fully assess risk factors when setting prices.

Optimize the route path, fine management costs

Rationally plan routes, reduce unnecessary sailing distance and waiting time, analyze the profitability of each route, adjust the route network, reduce fuel consumption and port costs, and concentrate resources on the most favorable routes. At the same time, the variable cost is finely managed, including fuel cost, port cost, loading and unloading cost, etc., to improve the operation efficiency of the ship and reduce the vacancy rate, and reduce the transportation cost per container. For fixed costs, through consultation to reduce rent and storage costs, improve the fixed asset management system, regular maintenance and maintenance of fixed assets, extend the service life, improve the efficiency of the use of assets. Conduct regular variable cost and fixed cost audits to continuously seek opportunities to reduce costs. By understanding the composition and change trend of cost, an efficient information management system is adopted to improve information transparency and real-time performance, and provide information support for the formulation of cost control strategies.

Continue to increase business volume and expand the margin of safety

Through the cost-volume-profit analysis model, it can be seen that only when the business volume of the enterprise exceeds the critical point of profit and loss will the operating income be formed. The purpose of the enterprise’s operation is to pursue greater profits. Profit is brought by the safety margin, which measures the risk tolerance of the enterprise in the face of market fluctuations or other uncertain factors. The higher the safety margin rate, the greater the profit space created by the enterprise, and the safer the enterprise’s operation. In terms of continuing to increase business volume, enterprises improve business operation efficiency, accurately predict market demand, formulate more targeted business strategies, identify new trade growth points, develop inland transportation and multimodal transport services, and open up potential new routes through market research and digital technologies such as big data, artificial intelligence, and cloud computing. Optimize the frequency of berthing ports and shifts, improve service levels, establish customer loyalty files, and attract long-term customers. Strengthen cooperation and alliance, cooperate with port logistics enterprises, share resources, promote environmental protection technology and green shipping services, do a good job in brand publicity, improve visibility and goodwill. All strategies continue to adjust and optimize according to market conditions and corporate strategies, increase business volume, expand the safety margin, and enhance the stability and safety of business operations.

To sum up, the application of cost-volume-profit analysis method and model in marine transportation logistics enterprises can help enterprise managers improve the effectiveness of decision-making in predicting operating income and achieving target operating income. Through sensitivity analysis, it further reveals the impact of key factors such as business volume, unit price, unit variable cost and fixed cost on the critical point of profit and loss, and provides a scientific basis for enterprises to adjust their business strategies. In addition, the research also emphasizes the application value of the univariate solving tool in the model when setting the target operating income, so that enterprises can more intuitively understand the specific business volume and other related conditions required to achieve the expected operating income. It can be seen that the design and application of the cost-volume-profit model is a valuable tool in the management of logistics enterprises, which can improve the management efficiency, reduce the management risk and provide effective information support for decision makers.

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