Kingsoft Office Data Asset Valuation Study

With the development of Internet technology, data is an asset that has been the consensus of most enterprises. Big data has become a fundamental strategic resource for the development of the digital economy, and mastering data assets is also an important guarantee for modern enterprises to improve competitiveness and seize the high ground of economic development. Kingsoft Office, as a leading office software service provider in China, has data assets that not only contain rich user information and business data, but also have huge potential value. The article aims to define the concept of data assets and use the grey prediction model to scientifically predict the relevant financial data of Kingsoft Office from 2024 to 2028. Subsequently, the value of data assets is assessed in depth by combining the multi-period excess earnings method, and accurate and reliable valuation results are derived. The in-depth study of the value of Kingsoft Office’s data assets not only helps the company make more informed decisions, plan more strategically, and develop forward-looking strategies, but also provides strong support for market expansion. It will also contribute wisdom and strength to the dataization process and digital transformation of the industry.