Research on the Dissemination Mechanism of Socialist Core Values in Civic and Political Education under Big Data Environment

Socialist core values are the fundamental value pursuit of China, and the scientific values of college students are the necessary ideological foundation for their acceptance of Civic and Political Education, which plays an important role in enhancing the effectiveness of Civic and Political Education. Based on the relevant concepts of socialist core values and precise ideological and political education, this paper explores the centrality and similarity of socialist core values education and the online dissemination of Civic and political education through social network analysis and affirms the important role of socialist core values in Civic and political education. Under the big data environment, we crawled the dissemination information on the topics of Civic and Political Education in online social platforms as experimental data and calculated the influence of the Civic and Political Education network dissemination and the differences of each dissemination dimension. The empirical analysis shows that the average value of the communication power of Civic and Political Education based on socialist core values is between 20-30, in which the public, media and network communication power are 19.05, 28.77 and 23.54, respectively. Taking the education of socialist core values as an entry point can provide feasible strategies to enhance the effectiveness of Civic and Political Education.