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Research on the development of rural e-commerce platform on the live marketing model of agricultural products

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Oct 04, 2024

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Applied Mathematics and Nonlinear Sciences

Volume 9 (2024): Issue 1 (January 2024)

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Published Online: Oct 04, 2024

Received: May 24, 2024

Accepted: Aug 25, 2024

DOI: https://doi.org/10.2478/amns-2024-2703

Keywords
Agricultural products, E-commerce live broadcast, Logit model, 4C theory

© 2024 Bei Zhao et al., published by Sciendo

This work is licensed under the Creative Commons Attribution 4.0 International License.

Zhao, Bei

School of Economics and Management, Xinxiang Institute of EngineeringXinxiang, China

Song, Qianxin

Third Clinical College, Xinxiang Medical UniversityXinxiang, China

Zhao, Min

Junji College, Xinxiang Medical UniversityXinxiang, China

Language:: English

Publication timeframe:: 1 times per year
Journal Subjects:: Life Sciences, Life Sciences, other, Mathematics, Applied Mathematics, General Mathematics, Physics, Physics, other

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