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Applied Mathematics and Nonlinear Sciences
Volume 9 (2024): Issue 1 (January 2024)
Open Access
Social media-based e-commerce consumer behavior prediction model in marketing strategy
Min Zhou
Min Zhou
Department of Employment and Entrepreneurship, Xiamen Ocean Vocational College
Xiamen, China
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Zhou, Min
Oct 04, 2024
Applied Mathematics and Nonlinear Sciences
Volume 9 (2024): Issue 1 (January 2024)
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Published Online:
Oct 04, 2024
Received:
May 29, 2024
Accepted:
Sep 03, 2024
DOI:
https://doi.org/10.2478/amns-2024-2655
Keywords
Data mining technology
,
Entropy weight method
,
RFM model
,
Plain Bayesian method
,
E-commerce consumer behavior prediction
© 2024 Min Zhou., published by Sciendo
This work is licensed under the Creative Commons Attribution 4.0 International License.
