Skip to content
Publish & Distribute
Publishing Solutions
Distribution Solutions
Library Services
Subjects
Architecture and Design
Arts
Business and Economics
Chemistry
Classical and Ancient Near Eastern Studies
Computer Sciences
Cultural Studies
Engineering
General Interest
Geosciences
History
Industrial Chemistry
Jewish Studies
Law
Library and Information Science, Book Studies
Life Sciences
Linguistics and Semiotics
Literary Studies
Materials Sciences
Mathematics
Medicine
Music
Pharmacy
Philosophy
Physics
Social Sciences
Sports and Recreation
Theology and Religion
Publications
Journals
Books
Proceedings
Publishers
Journal Matcher
Blog
Contact
Search
English
English
Deutsch
Polski
Español
Français
Italiano
Cart
Home
Journals
Applied Mathematics and Nonlinear Sciences
Volume 9 (2024): Issue 1 (January 2024)
Open Access
Research on Prediction of User Repurchase Behavior and Marketing Strategies in Internet Marketing
Yanling Liu
Yanling Liu
School of Physical Education and Health, Chongqing College of International Business and Economics
Chongqing, China
Degree of Doctor of Business Administration, Pathumthani University
Thailand
Search for this author on
Sciendo
|
Google Scholar
Liu, Yanling
,
Yueji Wang
Yueji Wang
Degree of Doctor of Business Administration, Pathumthani University
Thailand
School of Media Convergence, Chongqing College of International Business and Economics
Chongqing, China
Search for this author on
Sciendo
|
Google Scholar
Wang, Yueji
,
Lei Feng
Lei Feng
School of Media Convergence, Chongqing College of International Business and Economics
Chongqing, China
DOCTOR OF PHILOSOPHY (Economics), Universiti Sains Malaysia
Malaysia
Search for this author on
Sciendo
|
Google Scholar
Feng, Lei
,
Yuyao Wu
Yuyao Wu
Degree of Doctor of Business Administration, Pathumthani University
Thailand
School of Health Medicine, Chongqing Youth Vocational and Technical College
Chongqing, China
Search for this author on
Sciendo
|
Google Scholar
Wu, Yuyao
,
Xuechao Hao
Xuechao Hao
Degree of Doctor of Business Administration, Pathumthani University
Thailand
Search for this author on
Sciendo
|
Google Scholar
Hao, Xuechao
and
Chanad Bhowbhandee
Chanad Bhowbhandee
Pathumthani University
Thailand
Search for this author on
Sciendo
|
Google Scholar
Bhowbhandee, Chanad
Aug 05, 2024
Applied Mathematics and Nonlinear Sciences
Volume 9 (2024): Issue 1 (January 2024)
About this article
Previous Article
Next Article
Abstract
References
Authors
Articles in this Issue
Preview
PDF
Cite
Share
Download Cover
Published Online:
Aug 05, 2024
Received:
Apr 11, 2024
Accepted:
Jul 01, 2024
DOI:
https://doi.org/10.2478/amns-2024-2018
Keywords
RFM model
,
K-means++ algorithm
,
Soft-Voting
,
repurchase behavior prediction
,
marketing strategy
© 2024 Yanling Liu et al., published by Sciendo
This work is licensed under the Creative Commons Attribution 4.0 International License.
