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Applied Mathematics and Nonlinear Sciences
Volume 9 (2024): Issue 1 (January 2024)
Open Access
Analysis of National Wave Brand Value and New Consumer Class Loyalty Combined with the HIROSE Model
Lan Ma
Lan Ma
School of Art and Design, Ningbo University of Finance & Economics
Ningbo, China
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Ma, Lan
Jun 03, 2024
Applied Mathematics and Nonlinear Sciences
Volume 9 (2024): Issue 1 (January 2024)
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Published Online:
Jun 03, 2024
Received:
Mar 02, 2024
Accepted:
May 02, 2024
DOI:
https://doi.org/10.2478/amns-2024-1376
Keywords
HIROSE model
,
M-HIROSE model
,
Multiple regression
,
National tide brand value
© 2024 Lan Ma, published by Sciendo
This work is licensed under the Creative Commons Attribution-NonCommercial-NoDerivatives 3.0 License.
