<abstract xmlns="http://www.w3.org/1999/xhtml">

<p>Based on the ADDIE model, this paper designs an innovative dissemination and communication strategy for Chinese opera culture and utilizes a questionnaire to explore the effects of opera culture dissemination and communication after the application of this strategy. The questionnaire is designed from the basic information of the audience, the cognition, attitude, and behavioral level of the opera culture communication, and the reliability and validity of the questionnaire are examined by using Cronbach’s Alpha reliability coefficient method and KMO test and Bartlett’s sphericity test, respectively. The survey results showed that only 16 people were exposed to opera culture for pure entertainment. The mean score of “I learned a lot of knowledge about opera” at the cognitive level is 3.48. In contrast, the mean scores of the audience’s attitude and behavior towards the dissemination of opera culture reach 3.79 and 4.03, respectively, which fully proves the positive application of this paper’s strategy. The innovative dissemination and communication strategy of opera culture constructed in this paper provides an effective path to improve the dissemination effect of opera culture. Also, it provides a reference basis for the inheritance and dissemination of other traditional Chinese cultures.</p>
</abstract>

Based on the ADDIE model, this paper designs an innovative dissemination and communication strategy for Chinese opera culture and utilizes a questionnaire to explore the effects of opera culture dissemination and communication after the application of this strategy. The questionnaire is designed from the basic information of the audience, the cognition, attitude, and behavioral level of the opera culture communication, and the reliability and validity of the questionnaire are examined by using Cronbach’s Alpha reliability coefficient method and KMO test and Bartlett’s sphericity test, respectively. The survey results showed that only 16 people were exposed to opera culture for pure entertainment. The mean score of “I learned a lot of knowledge about opera” at the cognitive level is 3.48. In contrast, the mean scores of the audience’s attitude and behavior towards the dissemination of opera culture reach 3.79 and 4.03, respectively, which fully proves the positive application of this paper’s strategy. The innovative dissemination and communication strategy of opera culture constructed in this paper provides an effective path to improve the dissemination effect of opera culture. Also, it provides a reference basis for the inheritance and dissemination of other traditional Chinese cultures.

Expansion of Innovative Diffusion and Communication Strategies of Chinese Opera Culture Based on ADDIE Modeling

Applied Mathematics and Nonlinear Sciences

This work is licensed under the Creative Commons Attribution 4.0 International License.

Based on the ADDIE model, this paper designs an innovative dissemination and communication strategy for Chinese opera culture and utilizes a questionnaire to...

Expansion of Innovative Diffusion and Communication Strategies of Chinese Opera Culture Based on ADDIE Modeling

Published Online: Jun 03, 2024

Page range: -

Received: Feb 04, 2024

Accepted: Apr 15, 2024

DOI: https://doi.org/10.2478/amns-2024-1315

Keywords
ADDIE model, Clonbach Alpha, KMO test, Bartlett test, Cultural communication

© 2024 Youjing Wang, et al., published by Sciendo

This work is licensed under the Creative Commons Attribution 4.0 International License.

Expansion of Innovative Diffusion and Communication Strategies of Chinese Opera Culture Based on ADDIE Modeling

Published Online: Jun 03, 2024

Page range: -

Received: Feb 04, 2024

Accepted: Apr 15, 2024

DOI: https://doi.org/10.2478/amns-2024-1315

KeywordsADDIE model, Clonbach Alpha, KMO test, Bartlett test, Cultural communication

© 2024 Youjing Wang, et al., published by Sciendo

This work is licensed under the Creative Commons Attribution 4.0 International License.

Keywords
ADDIE model, Clonbach Alpha, KMO test, Bartlett test, Cultural communication