Exploring the Thinking Transformation and Development of Graphic Design in Mobile Digital Media
Published Online: May 03, 2024
Received: Apr 06, 2024
Accepted: Apr 15, 2024
DOI: https://doi.org/10.2478/amns-2024-0866
Keywords
© 2024 Zheng Huang, published by Sciendo
This work is licensed under the Creative Commons Attribution 4.0 International License.
The transition of graphic design from traditional print to mobile digital media has revolutionized the technology and the creative process. This evolution demands designers adapt their strategies to meet the challenges of smaller screens and varied user behaviors. This study explores how graphic design has transformed the mobile digital era, emphasizing the shift towards user interaction and visual communication efficiency. An empirical analysis of hundreds of designs reveals that innovative design methods significantly outperform traditional ones, increasing user engagement and communication effectiveness by 30% and 50%, respectively. The findings underscore graphic designers’ need to evolve their thinking and methodologies, enhancing interactivity and visual appeal to thrive in the mobile digital landscape.