Research on Marketing Decision Support System Oriented by Enterprise Value Chain Intelligence

[1] Horng, J. S., Liu, C. H., Chou, S. F., Yu, T. Y., & Hu, D. C. (2022). Marketing management in the hotel industry: a systematic literature review by using text mining. Sustainability, 14. Search in Google Scholar

[2] Alonso-Garcia, J., Pablo-Marti, F., Estela Núez-Barriopedro, & Cuesta-Valio, P. (2023). Digitalization in b2b marketing: omnichannel management from a pls-sem approach. Journal of Business & Industrial Marketing, 38(2), 317-336. Search in Google Scholar

[3] Kadic-Maglajlic, S., Arslanagic-Kalajdzic, M., Lindgreen, A., & Di Benedetto, C. A. (2023). Special issues in industrial marketing management: past, present, and future. Industrial marketing management. Search in Google Scholar

[4] Michel, V. D. B., Schafers, T., Lindgreen, A., & Di Benedetto, C. A. (2022). Moving the needle: publishing academic-practitioner research in industrial marketing management. Industrial marketing management. Search in Google Scholar

[5] Lindgreen, A., & Benedetto, C. D. D. (2022). The new journal ranking is out — and industrial marketing management continues to progress. Industrial Marketing Management. Search in Google Scholar

[6] Scuotto, V., Nespoli, C., Palladino, R., & Safraou, I. (2022). Building dynamic capabilities for international marketing knowledge management. International marketing review. Search in Google Scholar

[7] Hagen, D., Risselada, A., Spierings, B., Weltevreden, J. W. J., & Atzema, O. (2022). Digital marketing activities by dutch place management partnerships: a resource-based view. Cities. Search in Google Scholar

[8] Behera, B. K., Prasad, R., & Shyambhavee. (2022). Health-care marketing and supply chain management. Search in Google Scholar

[9] Cartwright, S., Liu, H., & Davies, I. A. (2022). Influencer marketing within business-to-business organisations. Industrial marketing management. Search in Google Scholar

[10] Aras, A., Xu, X., & Penaloza, L. (2022). Deciphering b2b marketers’ concerns in marketing ‘with’ clients: further insights into how b2b characteristics foster and inhibit ugc generation and its leverage. Industrial marketing management(Feb.), 101. Search in Google Scholar

[11] Akter, S., Hossain, M. A., Tarba, S. Y., & Leonidou, E. (2023). How does quality-dominant logic ensure marketing analytics success and tackle business failure in industrial markets?. Industrial marketing management. Search in Google Scholar

[12] Alexander Henao-Garcia, E., & Cardona Montoya, R. A. (2023). Fostering technological innovation through management and marketing innovation. the human and non-technological linkage. European Journal of Innovation Management. Search in Google Scholar

[13] Scullin, S., Fjermestad, J., Romano, N., & Lloyd, G. (2022). Changes in traditional marketing due to implementation of electronic customer relationship management. Search in Google Scholar

[14] Feng, Z., Xiao, K., & Yang, Z. (2022). Data management and marketing methods of interactive video websites in the era of big data. Mathematical Problems in Engineering: Theory, Methods and Applications(Pt.32), 2022. Search in Google Scholar

[15] Shawanluck, K., Intaka, P., & Rapepun, P. (2023). One-to-one marketing management via customer complaint. Social network analysis and mining(1), 13. Search in Google Scholar

[16] Giudice, M. D., Vrontis, D., Malhotra, A., & Sharma, P. (2022). Guest editorial: emerging challenges in international marketing knowledge management. International Marketing Review, 39(3), 425-430. Search in Google Scholar

[17] Wongsansukcharoen, J. (2022). Effect of community relationship management, relationship marketing orientation, customer engagement, and brand trust on brand loyalty: the case of a commercial bank in thailand. Journal of Retailing and Consumer Services, 64. Search in Google Scholar

[18] Vicente-Ramos, W., & Cano-Torres, L. M. (2022). The effect of digital marketing on the management of relationships with university students in times of covid-19. Growing Science(1). Search in Google Scholar

[19] Sun, W., Xu, X., & Govind, R. (2022). Firm governance and functional strengths: the impact of board diversity on firm marketing capability. British Journal of Management. Search in Google Scholar

[20] Sneddon, J., & Mazzarol, T. (2022). Marketing approach critical to the diffusion of remotely sensed pasture management technologies. Search in Google Scholar

[21] Sharma, N., & Dutta, N. (2023). Omnichannel retailing: exploring future research avenues in?retail?marketing and?distribution management. International Journal of Retail & Distribution Management, 51(7), 894-919. Search in Google Scholar