Optimization of product marketing and management path of cross-border e-commerce enterprises relying on big data technology

Published Online: Jan 31, 2024

Received: Dec 20, 2023

Accepted: Dec 27, 2023

DOI: https://doi.org/10.2478/amns-2024-0191

Keywords

Big data technology, Stacking algorithm, User profiling, Collaborative filtering algorithm, Product marketing

© 2024 Yangxue Luo, published by Sciendo

This work is licensed under the Creative Commons Attribution 4.0 International License.