<abstract xmlns="http://www.w3.org/1999/xhtml">
<p>The purpose of this article is to present an innovative framework for assessing digital start-ups and smaller companies using a fuzzy set approach, considering the founder’s expertise, product marketability, financial health, and social media presence. Four Czech digital startups were analyzed by both human experts and an artificial intelligence model. The methodology is based on using a fuzzy additive ratio assessment. Each start-up was evaluated on a five-point scale, with the results compared to Deloitte’s FAST 50 rank. The AI and human evaluations differed, with humans placing more emphasis on the founder’s experience and product appeal. As a practical contribution, the article suggests a valuation framework involving both human and AI expertise for interactive comparison and update. The article highlights the value of AI in start-up assessment, stressing the necessity of merging human and artificial intelligence in decision-making. To date of the publication, no study combining human expertise and artificial intelligence using fuzzy sets was found. Therefore, both methodology and results can be considered innovative and original.</p>
</abstract>

The purpose of this article is to present an innovative framework for assessing digital start-ups and smaller companies using a fuzzy set approach, considering the founder’s expertise, product marketability, financial health, and social media presence. Four Czech digital startups were analyzed by both human experts and an artificial intelligence model. The methodology is based on using a fuzzy additive ratio assessment. Each start-up was evaluated on a five-point scale, with the results compared to Deloitte’s FAST 50 rank. The AI and human evaluations differed, with humans placing more emphasis on the founder’s experience and product appeal. As a practical contribution, the article suggests a valuation framework involving both human and AI expertise for interactive comparison and update. The article highlights the value of AI in start-up assessment, stressing the necessity of merging human and artificial intelligence in decision-making. To date of the publication, no study combining human expertise and artificial intelligence using fuzzy sets was found. Therefore, both methodology and results can be considered innovative and original.

A Framework for a Valuation of Digital Start-Ups Using Artificial Intelligence and Fuzzy Sets

Department of Business Administration and Management

ACC JOURNAL

This work is licensed under the Creative Commons Attribution-NonCommercial 4.0 International License.

The purpose of this article is to present an innovative framework for assessing digital start-ups and smaller companies using a fuzzy set approach, considering...

A Framework for a Valuation of Digital Start-Ups Using Artificial Intelligence and Fuzzy Sets

Published Online: Mar 15, 2024

Page range: 71 - 83

DOI: https://doi.org/10.2478/acc-2023-0006

Keywords
Digital start-ups, Artificial intelligence, Fuzzy sets, Company evaluation

© 2023 Jiří Pešík et al., published by Sciendo

This work is licensed under the Creative Commons Attribution-NonCommercial 4.0 International License.

A Framework for a Valuation of Digital Start-Ups Using Artificial Intelligence and Fuzzy Sets

Published Online: Mar 15, 2024

Page range: 71 - 83

DOI: https://doi.org/10.2478/acc-2023-0006

KeywordsDigital start-ups, Artificial intelligence, Fuzzy sets, Company evaluation

© 2023 Jiří Pešík et al., published by Sciendo

This work is licensed under the Creative Commons Attribution-NonCommercial 4.0 International License.

Keywords
Digital start-ups, Artificial intelligence, Fuzzy sets, Company evaluation