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Journals
Journal of Economics and Management
Volume 44 (2022): Issue 1 (January 2022)
Open Access
Innovation and trends in olfactory marketing: A review of the literature
Shuvam Chatterjee
Shuvam Chatterjee
and
Paweł Bryła
Paweł Bryła
| Jun 28, 2022
Journal of Economics and Management
Volume 44 (2022): Issue 1 (January 2022)
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Published Online:
Jun 28, 2022
Page range:
210 - 235
Received:
Feb 08, 2022
Accepted:
May 24, 2022
DOI:
https://doi.org/10.22367/jem.2022.44.09
Keywords
olfactory marketing
,
consumer behavior
,
retail store
,
marketing innovation
,
fragrance
,
review
© 2022 Shuvam Chatterjee et al., published by Sciendo
This work is licensed under the Creative Commons Attribution-NonCommercial 4.0 International License.
Shuvam Chatterjee
Doctoral School of Social Science Faculty of Management, University of Lodz
Lodz, Poland
Paweł Bryła
Department of International Marketing and Retailing, Faculty of International & Political Studies, University of Lodz
Lodz, Poland