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Journal of Economics and Management
Volume 44 (2022): Issue 1 (January 2022)
Open Access
Value proposition of smartphone destination marketing: The cases of Hong Kong and South Korea
Hyun Hee Kim
Hyun Hee Kim
,
Sunny Sun
Sunny Sun
and
Rob Law
Rob Law
| Jun 23, 2022
Journal of Economics and Management
Volume 44 (2022): Issue 1 (January 2022)
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Published Online:
Jun 23, 2022
Page range:
187 - 209
Received:
Mar 06, 2022
Accepted:
May 24, 2022
DOI:
https://doi.org/10.22367/jem.2022.44.08
Keywords
smartphones
,
smartphone marketing
,
National Tourism Organization (NTO)
,
value propositions
,
perceived value
,
Hong Kong
,
South Korea
© 2022 Hyun Hee Kim et al., published by Sciendo
This work is licensed under the Creative Commons Attribution-NonCommercial 4.0 International License.
Hyun Hee Kim
School of Hotel and Tourism Management The Hong Kong Polytechnic University HKSAR,
China
Sunny Sun
College of Asia Pacific Studies Ritsumeikan Asia Pacific University
Beppu, Japan
Rob Law
Asia-Pacific Academy of Economics and Management, Faculty of Business Administration University of Macau Avenida da Universidade Taipa
Macau SAR, China