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Journals
Journal of Economics and Management
Volume 35 (2019): Issue 1 (March 2019)
Open Access
Identification of advanced data analysis in marketing: A systematic literature review
Mateusz Bąska
Mateusz Bąska
,
Helena Dudycz
Helena Dudycz
and
Maciej Pondel
Maciej Pondel
| Jul 23, 2021
Journal of Economics and Management
Volume 35 (2019): Issue 1 (March 2019)
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Published Online:
Jul 23, 2021
Page range:
18 - 39
Received:
Sep 23, 2018
Accepted:
Jan 12, 2019
DOI:
https://doi.org/10.22367/jem.2019.35.02
Keywords
advanced data analysis
,
marketing
,
systematic review
,
big data analytics
© 2019 Mateusz Bąska et al., published by Sciendo
This work is licensed under the Creative Commons Attribution-NonCommercial 4.0 International License.
Mateusz Bąska
Department of Information Technology, Faculty of Management, Computer Science & Finance, Wroclaw University of Economics
Wroclaw, Poland
Helena Dudycz
Department of Information Technology, Faculty of Management, Computer Science & Finance, Wroclaw University of Economics
Wroclaw, Poland
Maciej Pondel
Department of Business Intelligence in Management, Faculty of Management, Wroclaw University of Economics
Wroclaw, Poland