<abstract xmlns="http://www.w3.org/1999/xhtml">

<p>Currently, education has become a business sector that provides service to students. This service is developing standards more similar to consumer goods marketing. As a higher education organization, Durham University aims to top education and research across all disciplines in 2020 in UK, which needs the support of the most able and motivated students, academic staff and sufficient money. During the past two years China was the top international students sending country to UK, who pay highly tuition fees. Chinese shows high academic capabilities in variety academic field as well. In this situation, DU should enhance its current strategies to exploit this most talent market with implementing Business-to-Cusiness (B2C), IT outsourcing (ITO) and Workflow Management System (WfMS). These initiatives, significantly achieving customer satisfaction (CS), long-term development, flexible risk management, cost saving, short develop timescales and effective organizational management. Importance-Performance Analysis tool and decision value theory will be introduced to evaluate these initiatives.</p>
</abstract>

Currently, education has become a business sector that provides service to students. This service is developing standards more similar to consumer goods marketing. As a higher education organization, Durham University aims to top education and research across all disciplines in 2020 in UK, which needs the support of the most able and motivated students, academic staff and sufficient money. During the past two years China was the top international students sending country to UK, who pay highly tuition fees. Chinese shows high academic capabilities in variety academic field as well. In this situation, DU should enhance its current strategies to exploit this most talent market with implementing Business-to-Cusiness (B2C), IT outsourcing (ITO) and Workflow Management System (WfMS). These initiatives, significantly achieving customer satisfaction (CS), long-term development, flexible risk management, cost saving, short develop timescales and effective organizational management. Importance-Performance Analysis tool and decision value theory will be introduced to evaluate these initiatives.

Implementing Business-to-Customer, IT Outsourcing and Workflow Management System to Exploit China Education Market for Durham University

International Journal of Advanced Network, Monitoring and Controls

This work is licensed under the Creative Commons Attribution-NonCommercial-NoDerivatives 4.0 International License.

Currently, education has become a business sector that provides service to students. This service is developing standards more similar to consumer goods...

Implementing Business-to-Customer, IT Outsourcing and Workflow Management System to Exploit China Education Market for Durham University

Published Online: Apr 10, 2018

Page range: 33 - 39

DOI: https://doi.org/10.21307/ijanmc-2017-089

Keywords
B2C, ITO, WfMS, Customer satisfaction, Cost saving

© 2017 Jiacong Zhao et al., published by Sciendo

This work is licensed under the Creative Commons Attribution-NonCommercial-NoDerivatives 4.0 International License.

Implementing Business-to-Customer, IT Outsourcing and Workflow Management System to Exploit China Education Market for Durham University

Published Online: Apr 10, 2018

Page range: 33 - 39

DOI: https://doi.org/10.21307/ijanmc-2017-089

KeywordsB2C, ITO, WfMS, Customer satisfaction, Cost saving

© 2017 Jiacong Zhao et al., published by Sciendo

This work is licensed under the Creative Commons Attribution-NonCommercial-NoDerivatives 4.0 International License.

Keywords
B2C, ITO, WfMS, Customer satisfaction, Cost saving