<abstract xmlns="http://www.w3.org/1999/xhtml">

<p>The tourism industry has become an important sector that has a substantial influence on the development of a country’s economy. One of the most significant benefits of tourism includes the construction and improvement of local infrastructure. Tremendous opportunities waits for Bangladesh as she has potentials to attract both local and global tourists. However, tourism and destination marketers should utilize different marketing tactics to content and retain existing customers, encourage new and prospective ones. The research was to examine the impact of destination familiarity, destination image, safety and security, travel motivation, social media and reference groups on tourists’ destination choice in the contexts of Bangladesh. The research design of this study was descriptive. The study was used purposive sampling method. Primary and secondary data both were used. Primary data were collected through a structured questionnaire by survey method from 256 Bangladeshi tourists visiting to tourism destination using a five-point Likert scale. Statistical package for the social sciences (SPSS) 25.0 version software was used for analysis the data. It was analysed using descriptive statistics analysis, multicollinearity test, reliability analysis and multiple regression analysis. The results of the regression analysis revealed that all aspects except travel motivation had a significant and positive influence on destination choice in Bangladesh. Therefore, it is recommended that the research creates awareness among prospective tourists, investigators, academicians, government authorities, tourism businesses, politicians and all the stakeholders. Hence, the research will be aided destination choice advance along with tourism destination products offer to prospect tourists in Bangladesh.</p>
</abstract>

The tourism industry has become an important sector that has a substantial influence on the development of a country’s economy. One of the most significant benefits of tourism includes the construction and improvement of local infrastructure. Tremendous opportunities waits for Bangladesh as she has potentials to attract both local and global tourists. However, tourism and destination marketers should utilize different marketing tactics to content and retain existing customers, encourage new and prospective ones. The research was to examine the impact of destination familiarity, destination image, safety and security, travel motivation, social media and reference groups on tourists’ destination choice in the contexts of Bangladesh. The research design of this study was descriptive. The study was used purposive sampling method. Primary and secondary data both were used. Primary data were collected through a structured questionnaire by survey method from 256 Bangladeshi tourists visiting to tourism destination using a five-point Likert scale. Statistical package for the social sciences (SPSS) 25.0 version software was used for analysis the data. It was analysed using descriptive statistics analysis, multicollinearity test, reliability analysis and multiple regression analysis. The results of the regression analysis revealed that all aspects except travel motivation had a significant and positive influence on destination choice in Bangladesh. Therefore, it is recommended that the research creates awareness among prospective tourists, investigators, academicians, government authorities, tourism businesses, politicians and all the stakeholders. Hence, the research will be aided destination choice advance along with tourism destination products offer to prospect tourists in Bangladesh.

An Examination of Factors Affecting Tourists’ Destination Choice: Empirical Evidence From Bangladesh

IUBAT ‒ International University of Business Agriculture and Technology

Lecturer, Department of Business Administration

SocioEconomic Challenges (SEC)

This work is licensed under the Creative Commons Attribution 4.0 International License.

The tourism industry has become an important sector that has a substantial influence on the development of a country’s economy. One of the most significant...

An Examination of Factors Affecting Tourists’ Destination Choice: Empirical Evidence From Bangladesh

Published Online: Oct 29, 2022

Page range: 48 - 61

Received: May 20, 2022

Accepted: Aug 15, 2022

DOI: https://doi.org/10.21272/sec.63.48-61.2022

Keywords
tourism destinations, decision-making, destination choice, influential factors, Bangladesh

© 2022 Mahabuba Khanm Mim et al., published by Sciendo

This work is licensed under the Creative Commons Attribution 4.0 International License.

An Examination of Factors Affecting Tourists’ Destination Choice: Empirical Evidence From Bangladesh

Published Online: Oct 29, 2022

Page range: 48 - 61

Received: May 20, 2022

Accepted: Aug 15, 2022

DOI: https://doi.org/10.21272/sec.63.48-61.2022

Keywordstourism destinations, decision-making, destination choice, influential factors, Bangladesh

© 2022 Mahabuba Khanm Mim et al., published by Sciendo

This work is licensed under the Creative Commons Attribution 4.0 International License.

Keywords
tourism destinations, decision-making, destination choice, influential factors, Bangladesh