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Modern problems of work with youth in rural areas determine the necessity of identification of educational competencies of specialists working in youth organizations, which determines the directions in life of young people. The purpose of the article is to study the most important educational competencies of specialists working in youth organizations in rural areas, based on the analysis of the impact of educational competencies of specialists on the directions in life for youth. Educational competencies of youth work include both general ethical competencies and specific professional competencies related to youth work. The study has been conducted in 2016 and 2021 to compare changes in educational competencies. The structural equation modeling to solve the problem of identifying the relationships between ethical and professional competencies, and the directions in life for youth, and sociological survey to identify the specific area of interest of young people living in rural areas was used.