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Measuring the Impact of Extrinsic Cues on Consumers’ Purchasing Decision for Food Products

Besnik Fetai

Besnik Fetai

South East European UniversityTetovo,
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Fetai, Besnik
, 
Nora Sadiku-Dushi

Nora Sadiku-Dushi

South East European UniversityTetovo,
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Sadiku-Dushi, Nora
 and 
Raman Ismaili

Raman Ismaili

State University of TetovaTetovo,
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Ismaili, Raman
  
Jan 19, 2018
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Published Online: Jan 19, 2018
Page range: 33 - 46
DOI: https://doi.org/10.1515/subboec-2017-0012
Keywords
© 2017 Besnik Fetai et al., published by De Gruyter Open
This work is licensed under the Creative Commons Attribution-NonCommercial-NoDerivatives 4.0 License.
Fetai, Besnik
South East European UniversityTetovo
Sadiku-Dushi, Nora
South East European UniversityTetovo
Ismaili, Raman
State University of TetovaTetovo
Language:
English
Publication timeframe:
3 times per year
Journal Subjects:
Business and Economics, Political Economics, Public Finance and Fiscal Theory, Business Management, Management Accounting, Financial Controlling, Cost Calculation, Investment, Marketing, Sales, Customer Relations, Business Management, other
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