<abstract xmlns="http://www.w3.org/1999/xhtml"><p> The article examines the communication nature of ideology, its capacity to serve as a mediator between ideological principles (theory) and political practice. Apart from that, the author shows that the basic paradigms of communication research are ideologically marked and the dominant paradigm is based on the values of liberal democracy, while representatives of the alternative research paradigm mainly attempt at exposing the inadequacy of liberal pluralist ideology.</p></abstract>

The article examines the communication nature of ideology, its capacity to serve as a mediator between ideological principles (theory) and political practice. Apart from that, the author shows that the basic paradigms of communication research are ideologically marked and the dominant paradigm is based on the values of liberal democracy, while representatives of the alternative research paradigm mainly attempt at exposing the inadequacy of liberal pluralist ideology.

Ideological Factor in Mass Communication: Historical and Theoretical Aspects

Ivan Franko National University of Lviv, Ukraine, Lviv, 79044, General Chuprynka Street 49

Social Communication

This work is licensed under the Creative Commons Attribution-NonCommercial-NoDerivatives 4.0 License.

{"article-title":"Ideological Factor in Mass Communication: Historical and Theoretical Aspects"}

The article examines the communication nature of ideology, its capacity to serve as a mediator between ideological principles (theory) and political practice....

Ideological Factor in Mass Communication: Historical and Theoretical Aspects

Published Online: Aug 04, 2016

Page range: 13 - 19

DOI: https://doi.org/10.1515/sc-2016-0002

Keywords
mass communication, ideology, media, Marxism, Liberalism, the mediator

© 2016

This work is licensed under the Creative Commons Attribution-NonCommercial-NoDerivatives 4.0 License.

Ideological Factor in Mass Communication: Historical and Theoretical Aspects

Published Online: Aug 04, 2016

Page range: 13 - 19

DOI: https://doi.org/10.1515/sc-2016-0002

Keywordsmass communication, ideology, media, Marxism, Liberalism, the mediator

© 2016

This work is licensed under the Creative Commons Attribution-NonCommercial-NoDerivatives 4.0 License.

Keywords
mass communication, ideology, media, Marxism, Liberalism, the mediator