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Cross-Cultural Investigation of Consumers’ Generations Attitudes Towards Purchase of Environmentally Friendly Products in Apparel Retail

Dan-Cristian Dabija

Dabija, Dan-Cristian

,

and

Drahoslav Lančarič

Lančarič, Drahoslav

Mar 01, 2018

Cross-Cultural Investigation of Consumers’ Generations Attitudes Towards Purchase of Environmentally Friendly Products in Apparel Retail's Cover Image

Studies in Business and Economics

Volume 12 (2017): Issue 3 (December 2017)

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Published Online: Mar 01, 2018

Page range: 27 - 42

DOI: https://doi.org/10.1515/sbe-2017-0034

Keywords
Green marketing, consumer purchase behavior, Consumer generations, Environmental friendly products, cross-country analysis, apparel, footwear and sportswear retail

© 2018

This work is licensed under the Creative Commons Attribution-NonCommercial-NoDerivatives 4.0 License.

Language:: English

Publication timeframe:: 3 times per year
Journal Subjects:: Business and Economics, Business Management, Management Accounting, Financial Controlling, Cost Calculation, Investment, Management, Organization, Corporate Governance, Business Development, Change Management, Cooperation, Entrepreneurship

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