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Uncovering Market Positioning Coordinates Using In-Depth Interviews. Evidence from the Romanian Modern Retail

Iliuta Costel Negricea

Iliuta Costel Negricea

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Negricea, Iliuta Costel
, 
Tudor Edu

Tudor Edu

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Edu, Tudor
 and 
Laura Balan

Laura Balan

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Balan, Laura
  
Nov 19, 2016
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Published Online: Nov 19, 2016
Page range: 68 - 78
DOI: https://doi.org/10.1515/sbe-2016-0022
Keywords
© 2016 Negricea Iliuta Costel et al., published by De Gruyter Open
This work is licensed under the Creative Commons Attribution-NonCommercial-NoDerivatives 3.0 License.
Language:
English
Publication timeframe:
3 times per year
Journal Subjects:
Business and Economics, Business Management, Management Accounting, Financial Controlling, Cost Calculation, Investment, Management, Organization, Corporate Governance, Business Development, Change Management, Cooperation, Entrepreneurship
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