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The Influence of Marketing Communication on the Consumer’s Buyer Behavior – A Relationship Marketing Approach

Mihai Tichindelean

Tichindelean, Mihai

Aug 25, 2015

The Influence of Marketing Communication on the Consumer’s Buyer Behavior – A Relationship Marketing Approach's Cover Image

Studies in Business and Economics

Volume 10 (2015): Issue 1 (April 2015)

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Published Online: Aug 25, 2015

Page range: 140 - 145

DOI: https://doi.org/10.1515/sbe-2015-0013

Keywords
relationship marketing, value chain, marketing communication, consumer behavior, sales promotion

© 2015

This work is licensed under the Creative Commons Attribution-NonCommercial-NoDerivatives 3.0 License.

Language:: English

Publication timeframe:: 3 times per year
Journal Subjects:: Business and Economics, Business Management, Management Accounting, Financial Controlling, Cost Calculation, Investment, Management, Organization, Corporate Governance, Business Development, Change Management, Cooperation, Entrepreneurship

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