<abstract xmlns="http://www.w3.org/1999/xhtml">

<p>The present paper reflects our interest and research in the field of marketing translation and addresses the pragmatic nature of title translation for literary works, continuing the analysis of two translation pillars we work with, as previously employed in a study we published on film title translation. As such, “fidelity” and “creativity” would frame the dynamic exchange that authenticates the linguistic particularization of titles as reader-oriented or content-oriented while making use of translation methods and procedures.</p>
</abstract>

The present paper reflects our interest and research in the field of marketing translation and addresses the pragmatic nature of title translation for literary works, continuing the analysis of two translation pillars we work with, as previously employed in a study we published on film title translation. As such, “fidelity” and “creativity” would frame the dynamic exchange that authenticates the linguistic particularization of titles as reader-oriented or content-oriented while making use of translation methods and procedures.

From Fidelity to Creativity: Translating Book Titles

G.E. Palade University of Medicine, Pharmacy, Science, and Technology of Târgu Mureș

Romanian Journal of English Studies

This work is licensed under the Creative Commons Attribution-NonCommercial-NoDerivatives 3.0 License.

{"article-title":"From Fidelity to Creativity: Translating Book Titles"}

The present paper reflects our interest and research in the field of marketing translation and addresses the pragmatic nature of title translation for literary...

From Fidelity to Creativity: Translating Book Titles

Published Online: Dec 26, 2021

Page range: 153 - 160

DOI: https://doi.org/10.1515/rjes-2021-0015

Keywords
book title, equivalence, fidelity, literary creativity, marketing translation

© 2021 Cristina Nicolae, published by Sciendo

This work is licensed under the Creative Commons Attribution-NonCommercial-NoDerivatives 3.0 License.

From Fidelity to Creativity: Translating Book Titles

Published Online: Dec 26, 2021

Page range: 153 - 160

DOI: https://doi.org/10.1515/rjes-2021-0015

Keywordsbook title, equivalence, fidelity, literary creativity, marketing translation

© 2021 Cristina Nicolae, published by Sciendo

This work is licensed under the Creative Commons Attribution-NonCommercial-NoDerivatives 3.0 License.

Keywords
book title, equivalence, fidelity, literary creativity, marketing translation