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Proceedings of the International Conference on Business Excellence
Volume 11 (2017): Issue 1 (July 2017)
Open Access
Nation branding in the Middle East - United Arab Emirates (UAE) vs. Qatar
Cornelia Zeineddine
Cornelia Zeineddine
The Bucharest University of Economic Studies
Bucharest, Romania
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Zeineddine, Cornelia
Aug 26, 2017
Proceedings of the International Conference on Business Excellence
Volume 11 (2017): Issue 1 (July 2017)
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Published Online:
Aug 26, 2017
Page range:
588 - 596
DOI:
https://doi.org/10.1515/picbe-2017-0063
Keywords
nation branding
,
place branding
,
diversification
,
soft power
,
Middle East
© 2017 Cornelia Zeineddine, published by De Gruyter Open
This work is licensed under the Creative Commons Attribution-NonCommercial-NoDerivatives 3.0 License.
