Marketers’ expanded role to increase internal customer satisfaction in organizational change

Published Online: Aug 26, 2017

Page range: 454 - 463

DOI: https://doi.org/10.1515/picbe-2017-0049

Keywords

marketers, internal client satisfaction, organizational change, process flow, procedures, Service Level Agreement

© 2017 Adina Rotileanu, published by De Gruyter Open

This work is licensed under the Creative Commons Attribution-NonCommercial-NoDerivatives 3.0 License.