1. bookVolume 72 (2016): Issue 1 (December 2016)
Journal Details
License
Format
Journal
eISSN
1899-4849
First Published
31 Dec 2009
Publication timeframe
4 times per year
Languages
English
Open Access

Does Sport Event Involvement Influence Brand Recognition of Official Sponsors and Ambush Marketers?

Published Online: 01 Dec 2016
Volume & Issue: Volume 72 (2016) - Issue 1 (December 2016)
Page range: 33 - 40
Received: 06 Sep 2016
Accepted: 14 Nov 2016
Journal Details
License
Format
Journal
eISSN
1899-4849
First Published
31 Dec 2009
Publication timeframe
4 times per year
Languages
English

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