1. bookVolume 32 (2011): Issue 2 (November 2011)
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Social Representations Theory

Published Online: 30 Jan 2017
Page range: 3 - 16
Journal Details
License
Format
Journal
First Published
01 Mar 2013
Publication timeframe
2 times per year
Languages
English
Copyright
© 2020 Sciendo

This article argues that the theory of social representations can give valuable contributions to media research. It offers a new theory-based approach for studying how the media and citizens socially represent societal and political issues colouring our age, or some specific time period. Two fundamental communicative mechanisms – anchoring and objectification – are posited by the theory. These mechanisms, with a set of subcategories, are presented and it is shown how they can be used as conceptual analytical tools in empirical analysis. Concrete examples are given from a study on climate change and the media.

Keywords

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