1. bookVolume 36 (2015): Issue 1 (June 2015)
Journal Details
License
Format
Journal
eISSN
2001-5119
First Published
01 Mar 2013
Publication timeframe
2 times per year
Languages
English
access type Open Access

Why Does the Archbishop Not Tweet?

Published Online: 09 Jun 2015
Volume & Issue: Volume 36 (2015) - Issue 1 (June 2015)
Page range: 109 - 123
Journal Details
License
Format
Journal
eISSN
2001-5119
First Published
01 Mar 2013
Publication timeframe
2 times per year
Languages
English
Abstract

In summer 2012, the Archbishop of the Church of Sweden appeared on Twitter. There was only one problem - it was not the Archbishop himself who was tweeting, but an anonymous person. A discussion then ensued on Twitter and in the blogosphere between those in favor of the Archbishop and his department and mainly social media proponents.

The present article describes and analyzes the social media debate, and how authority and hierarchies are negotiated in and through social media. The analysis is based on Heidi Campbell’s “Religious-Social Shaping of Technology” model, and emphasizes the need to take into account not only the faith and tradition of the religious actor, but also the societal context in which the negotiating process takes place. In this case, the concepts of “mediatization” and “secularization” are used to understand the broader context of the process.

Keywords

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