<abstract xmlns="http://www.w3.org/1999/xhtml"><p>The goal of the research is to investigate the hotel innovation behavior in one of the most important tourism regions of Hungary. The Lake Balaton Region is a very popular area of the country with quite a short season (from the middle of June to August 20). The region is the second most visited area based on the number of guests and guest nights in Hungary. The topic of innovation plays a growing role in the Hungarian hotel sector as well, because competition is very high and keeping guests and employees can be a great challenge. The study involved both qualitative and quantitative research. The qualitative research aimed to identify the best practices of the Hotel Európa Fit****superior which introduced an “innovation by inspiring” strategy and applies several types of innovation in a highly recommended way. The respondents of the questionnaire included 28 hotel general managers (52% of the 54-person sample). The results showed a strong relationship between the type of the hotel and the number of innovations as well as the type of the hotel and the frequency of innovation.</p></abstract>

The goal of the research is to investigate the hotel innovation behavior in one of the most important tourism regions of Hungary. The Lake Balaton Region is a very popular area of the country with quite a short season (from the middle of June to August 20). The region is the second most visited area based on the number of guests and guest nights in Hungary. The topic of innovation plays a growing role in the Hungarian hotel sector as well, because competition is very high and keeping guests and employees can be a great challenge. The study involved both qualitative and quantitative research. The qualitative research aimed to identify the best practices of the Hotel Európa Fit****superior which introduced an “innovation by inspiring” strategy and applies several types of innovation in a highly recommended way. The respondents of the questionnaire included 28 hotel general managers (52% of the 54-person sample). The results showed a strong relationship between the type of the hotel and the number of innovations as well as the type of the hotel and the frequency of innovation.

Analyzing Hotel Innovation Behavior in the Balaton Region of Hungary to Identify Best Practices

Faculty of Business and Economics, University of Pannonia,

Master Student at the Faculty of Business and Economics, University of Pannonia,

Naše gospodarstvo/Our economy

This work is licensed under the Creative Commons Attribution-NonCommercial-NoDerivatives 3.0 License.

The goal of the research is to investigate the hotel innovation behavior in one of the most important tourism regions of Hungary. The Lake Balaton Region is a...

Analyzing Hotel Innovation Behavior in the Balaton Region of Hungary to Identify Best Practices

Published Online: Sep 24, 2016

Page range: 52 - 60

Received: Apr 01, 2016

Accepted: Jul 01, 2016

DOI: https://doi.org/10.1515/ngoe-2016-0018

Keywords
innovation behavior, hotel type, best practice, Hungary

© 2016 Petra Gyurácz-Németh et al., published by De Gruyter Open

This work is licensed under the Creative Commons Attribution-NonCommercial-NoDerivatives 3.0 License.

Analyzing Hotel Innovation Behavior in the Balaton Region of Hungary to Identify Best Practices

Published Online: Sep 24, 2016

Page range: 52 - 60

Received: Apr 01, 2016

Accepted: Jul 01, 2016

DOI: https://doi.org/10.1515/ngoe-2016-0018

Keywordsinnovation behavior, hotel type, best practice, Hungary

© 2016 Petra Gyurácz-Németh et al., published by De Gruyter Open

This work is licensed under the Creative Commons Attribution-NonCommercial-NoDerivatives 3.0 License.

Keywords
innovation behavior, hotel type, best practice, Hungary