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The Theoretical Aspects of Attitude Formation Factors and Their Impact on Health Behaviour

Arvydas Petras Bakanauskas

Arvydas Petras Bakanauskas

professor at the Marketing Department, the Faculty of Economics and Management, Vytautas Magnus UniversityKaunas, Lithuania
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Bakanauskas, Arvydas Petras
, 
Edita Kondrotienė

Edita Kondrotienė

health care organisation “Všį Sveikos gyvensenos akademija”; managing director at the company
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Kondrotienė, Edita
 and 
Andrius Puksas

Andrius Puksas

PhD in Laws at Mykolas Romeris UniversityLithuania
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Puksas, Andrius
  
Oct 14, 2020
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Published Online: Oct 14, 2020
Page range: 15 - 36
Received: Apr 30, 2020
Accepted: Jul 15, 2020
DOI: https://doi.org/10.1515/mosr-2020-0002
Keywords
© 2020 Arvydas Petras Bakanauskas et al., published by Sciendo
This work is licensed under the Creative Commons Attribution-NonCommercial-NoDerivatives 4.0 International License.

The article defines the theoretical features of the concept of the attitude phenomenon, the theoretical aspects of attitude formation, and discusses the factors forming the attitude and their connections with behaviour and health behaviour. The theoretical model of formation of attitude towards health behaviour is modelled by analysing the phenomenon of attitude and analysing the factors forming the attitude, using analysis of scientific literature.

Language:
English
Publication timeframe:
2 times per year
Journal Subjects:
Business and Economics, Business Management, Marketing, Sales, Customer Relations, Management, Organization, Corporate Governance, Business Development, Change Management, Cooperation, Human Resources, Labor Practice, Job and Career
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