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Application of Big Data Analytics in Customization of E-mass Service: Main Possibilities and Obstacles

Gedas Baranauskas

Gedas Baranauskas

Institute of Leadership and Strategic Management, Faculty of Public Governance, Mykolas Romeris UniversityVilnius, Lithuania
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Baranauskas, Gedas
  
Mar 31, 2020
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Published Online: Mar 31, 2020
Page range: 1 - 11
Received: May 25, 2019
Accepted: Dec 10, 2019
DOI: https://doi.org/10.1515/mosr-2019-0009
Keywords
© 2019 Gedas Baranauskas, published by Sciendo
This work is licensed under the Creative Commons Attribution-NonCommercial-NoDerivatives 4.0 License.
Baranauskas, Gedas
Institute of Leadership and Strategic Management, Faculty of Public Governance, Mykolas Romeris UniversityVilnius, Lithuania
Language:
English
Publication timeframe:
2 times per year
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Business and Economics, Business Management, Marketing, Sales, Customer Relations, Management, Organization, Corporate Governance, Business Development, Change Management, Cooperation, Human Resources, Labor Practice, Job and Career
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