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The Interplay of Religious Symbols and Cultural Values Theory in Advertising

Rima Žitkienė

Rima Žitkienė

Faculty of Economics and Business, Mykolas Romeris UniversityVilnius,
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Žitkienė, Rima
 and 
Gintarė Kriaučiūnaitė-Lazauskienė

Gintarė Kriaučiūnaitė-Lazauskienė

Faculty of Economics and Business, Mykolas Romeris UniversityVilnius,
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Kriaučiūnaitė-Lazauskienė, Gintarė
  
Oct 30, 2019
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Published Online: Oct 30, 2019
Page range: 119 - 137
Received: May 10, 2019
Accepted: Aug 10, 2019
DOI: https://doi.org/10.1515/mosr-2019-0008
Keywords
© 2019 Rima Žitkienė et al., published by Sciendo
This work is licensed under the Creative Commons Attribution-NonCommercial-NoDerivatives 4.0 License.
Žitkienė, Rima
Faculty of Economics and Business, Mykolas Romeris UniversityVilnius
Kriaučiūnaitė-Lazauskienė, Gintarė
Faculty of Economics and Business, Mykolas Romeris UniversityVilnius
Language:
English
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