Login
Register
Reset Password
Publish & Distribute
Publishing Solutions
Distribution Solutions
Subjects
Architecture and Design
Arts
Business and Economics
Chemistry
Classical and Ancient Near Eastern Studies
Computer Sciences
Cultural Studies
Engineering
General Interest
Geosciences
History
Industrial Chemistry
Jewish Studies
Law
Library and Information Science, Book Studies
Life Sciences
Linguistics and Semiotics
Literary Studies
Materials Sciences
Mathematics
Medicine
Music
Pharmacy
Philosophy
Physics
Social Sciences
Sports and Recreation
Theology and Religion
Publications
Journals
Books
Proceedings
Publishers
Blog
Contact
Search
EUR
USD
GBP
English
English
Deutsch
Polski
Español
Français
Italiano
Cart
Home
Journals
Management of Organizations: Systematic Research
Volume 81 (2019): Issue 1 (June 2019)
Open Access
Principle Differences between B2B and B2C Marketing Communication Processes
Kęstutis Rėklaitis
Kęstutis Rėklaitis
and
Lina Pilelienė
Lina Pilelienė
| Oct 30, 2019
Management of Organizations: Systematic Research
Volume 81 (2019): Issue 1 (June 2019)
About this article
Previous Article
Next Article
Abstract
References
Authors
Articles in this Issue
Preview
PDF
Cite
Share
Published Online:
Oct 30, 2019
Page range:
73 - 86
Received:
May 30, 2019
Accepted:
Jul 31, 2019
DOI:
https://doi.org/10.1515/mosr-2019-0005
Keywords
business-to-business
,
business-to-consumer
,
communication process
,
marketing communication
© 2019 Kęstutis Rėklaitis et al., published by Sciendo
This work is licensed under the Creative Commons Attribution-NonCommercial-NoDerivatives 4.0 License.
Kęstutis Rėklaitis
Axis Industries,
Kaunas, Lithuania
Lina Pilelienė
Vytautas Magnus University, Faculty of Economics and Management
Kaunas, Lithuania