Open Access

Building a Travel Influencer Brand Using Instagram Tools

Paulius Bakanauskas

Bakanauskas, Paulius

and

Justinas Kisieliauskas

Kisieliauskas, Justinas

Mar 16, 2019

Management of Organizations: Systematic Research

Volume 80 (2018): Issue 1 (December 2018)

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Published Online: Mar 16, 2019

Page range: 7 - 18

Received: Oct 09, 2018

Accepted: Dec 10, 2018

DOI: https://doi.org/10.1515/mosr-2018-0010

Keywords
influencer marketing, social media, Instagram marketing, branding, travel industry, branding using social media tools, branding using Instagram tools, Instagram tools, travel influencer, travel influencer marketing, travel influencer branding

© 2018 Paulius Bakanauskas et al., published by Sciendo

This work is licensed under the Creative Commons Attribution-NonCommercial-NoDerivatives 4.0 License.

Bakanauskas, Paulius

Vytautas Magnus University, Faculty of Economics and ManagementKaunas, Lithuania

Kisieliauskas, Justinas

Faculty of Economics and Management, Vytautas Magnus UniversityKaunas, Lithuania

Language:: English

Publication timeframe:: 2 times per year
Journal Subjects:: Business and Economics, Business Management, Marketing, Sales, Customer Relations, Management, Organization, Corporate Governance, Business Development, Change Management, Cooperation, Human Resources, Labor Practice, Job and Career

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