Open Access

Content Marketing Decisions for Effective Internal Communication

Aušra Pažėraitė

Pažėraitė, Aušra

and

Rūta Repovienė

Repovienė, Rūta

Oct 04, 2018

Content Marketing Decisions for Effective Internal Communication's Cover Image

Management of Organizations: Systematic Research

Volume 79 (2018): Issue 1 (June 2018)

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Published Online: Oct 04, 2018

Page range: 117 - 130

Received: Apr 27, 2018

DOI: https://doi.org/10.1515/mosr-2018-0008

Keywords
content marketing, internal communication, effective internal communication, content marketing decisions

© 2018 Aušra Pažėraitė et al., published by Sciendo

This work is licensed under the Creative Commons Attribution-NonCommercial-NoDerivatives 4.0 License.

Pažėraitė, Aušra

Faculty of Economics and Management, Vytautas Magnus UniversityKaunas, Lithuania

Repovienė, Rūta

Faculty of Economics and Management, Vytautas Magnus UniversityKaunas, Lithuania

Language:: English

Publication timeframe:: 2 times per year
Journal Subjects:: Business and Economics, Business Management, Marketing, Sales, Customer Relations, Management, Organization, Corporate Governance, Business Development, Change Management, Cooperation, Human Resources, Labor Practice, Job and Career

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