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Management & Marketing
Volume 12 (2017): Issue 4 (December 2017)
Open Access
The influence of relationship beliefs on gift giving
Dipankar Rai
Dipankar Rai
Le Moyne College, Syracuse,
New York, USA
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Rai, Dipankar
,
Chien-Wei Lin
Chien-Wei Lin
State University of New York at Oneonta, Oneonta,
New York, USA
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Lin, Chien-Wei
,
JungHwa Hong
JungHwa Hong
University of Texas-Tyler,
Tyler, USA
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Hong, JungHwa
and
George Kulick
George Kulick
Le Moyne College, Syracuse,
New York, USA
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Kulick, George
Jan 11, 2018
Management & Marketing
Volume 12 (2017): Issue 4 (December 2017)
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Published Online:
Jan 11, 2018
Page range:
697 - 709
DOI:
https://doi.org/10.1515/mmcks-2017-0040
Keywords
consumer behavior
,
implicit theory of relationship
,
feasibility
,
desirability
,
gift giving
© 2018
This work is licensed under the Creative Commons Attribution-NonCommercial-NoDerivatives 4.0 License.
